November 21^st, 2001 (12:00am) - Sega® of America today announced
it will lower the recommended retail price of the 128-bit Internet-ready
Sega Dreamcast(tm) video game console to $49.95, down from $79.95 in time
for the holiday season. For consumers looking for a great value this holiday
season, Dreamcast offers a library of over 200 great games and top
franchises including "Sonic Adventure(tm) 2," "Phantasy Star Online(tm),"
"Sega Sports(tm) NFL 2K2" and many more - now at an even greater value. In
addition, Dreamcast is still the only system that currently offers
out-of-the-box online gameplay options.
"At a $49.95 price point, Dreamcast is an even better value this holiday
season with a sack full of great games to choose from," said Chris Gilbert,
executive vice president sales, marketing and operations, Sega of America.
"Sega’s strength is games and the lower price point makes it even easier for
consumers to enjoy the Sega gaming experience."
"Video game consoles are sure to be a big seller at Toys "R" Us over the
coming months," said Wayne Yodzio, Vice President - World Leader, Toys "R"
Us. "For less than $50.00 Dreamcast is a great value this holiday season."
Sega is on track with its previously announced plans to sell through all
remaining Dreamcast units. This announcement is in line with the company’s
strategy to become a platform agnostic third-party publisher and to develop
its world-renowned content and franchises for all next-generation video game
consoles, as well as handheld, mobile and other devices.
Dreamcast and Dreamcast peripherals and games are currently available at
retailers nationwide.