November 25^th, 2001 (12:00am) - Early reports also show a huge demand for games and accessories, with most customers leaving stores not only with an Xbox, but with more than three games and accessories. Top-selling games include Halo, Project Gotham Racing, NFL Fever 2002, Oddworld: Munch&
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The launch smashed many retailers’ single-day sales records. According to Peter Roithmayr, vice president of merchandising at Electronics Boutique, “It (the Xbox launch) was incredible. We had the single largest sales day in Electronics Boutique history Nov. 15. This was a record we thought would take forever to be broken. We have seen a very strong software and accessory attach beyond the first day of sales. Product continues to ship from Microsoft on a very timely basis, and consumers are obviously pleased.” Microsoft’s replenishment strategy is ensuring that more than 100,000 consoles are shipped to stores every week through the holidays. Microsoft is on track to greatly exceed this number in advance of the Thanksgiving weekend, the busiest shopping time of the year. By the end of the holiday season, Microsoft will have shipped between 1 million and 1.5 million Xbox units to North America.