NCSoft Announces Lineage Expansion into China
March 28th, 2002 (12:00am) - Worlds Most Popular Subscription-Based Online Game Begins Beta Service in Chinese Market Today
Seoul, South Korea, March 28, 2002 - NCsoft(TM) Corporation, the worlds largest independent online game company, today announced that Lineage(TM), one of the worlds most popular online games, is now being offered to the Chinese market. NCsoft today announced the opening of its Chinese homepage (at www.lineagechina.com) and the start of Lineage beta service on the Chinese mainland. This expansion follows successful entrees into the U.S., Japan, Taiwan and Hong Kong markets and affirms NCsofts commitment to making the Lineage experience available to the largest possible audience. "Last year, the number of Internet users in China exceeded the number of users in Korea, and the number of online game users across the country has grown quickly," said Taek-Jin Kim, president of NCsoft. "In addition, the rapid proliferation of Internet game rooms that started in Shanghai and spread to other parts of China will provide an excellent marketplace for the title." NCsoft is in the process of choosing a local Chinese collaborative partner for Lineage. When a relationship has been established, the company will accelerate promotion and marketing of the title in preparation for Lineage commercial service to the Chinese market later this year. About NCsoft Headquartered in Seoul, South Korea, NCsoft is the worlds largest independent online game company. Established in 1997 as systems integration company, NCsoft has leaped to become Koreas and the worlds leading online game software company. In Korea, its blockbuster hit game Lineage (http://www.lineage.com) commands a 47% market share and attracts the greatest number of concurrent users in the world. NCsoft is a public company and is traded on the KOSDAQ Korean stock exchange. In fiscal year 2001, NCsoft posted revenues of 124,735,958,000 Korean won or approximately US$95 million. More information about NCsoft can be found at http://www.ncsoft.co.kr/default_e.html. NCsoft is a trademark of NCsoft Corp and Lineage is a trademark of NC Interactive. All other trademarks are the property of their respective owners. Reported by Michael Robinson on March 28th, 2002 (12:00am)
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