August 14^th, 2002 (12:00am) - Softwrap(tm), the British-based technology company that enables software to be virtually ’shrink-wrapped’ and securely distributed and sold digitally, today announced a significant reduction in its fee structure. Due to Softwrap’s partners’ increased sales volumes and associated economies of scale, they have decided to reduce their standard fees by up to an immense 50% and pass the savings onto their publisher and developer partners.

In some cases, Softwrap have shattered the 10% usage fee barrier for their most successful partners who use the full Softwrap service offering, for their primary digital sales, of: encryption, fraud control and security, 24/7 toll free call centre, 24/7 real time online account reporting, merchant account acquiring, transaction verification, monthly payments to partners (and their affiliates) and continuous checking for charge backs and fraud control.

The primary free value add service that Softwrap provide their partners with, is inclusion in their extensive online and offline distribution efforts, which reach in excess of 12 million consumers every month. Softwrap have successful relationships in place with PC Gamer, The Sun Online, AOL, Tucows, Freeloader UK and Download.com amongst many others, which all assist in generating additional revenues for their partners.

Emma Morris, Marketing Director, Softwrap, comments, "The principal reason we are able to reduce our fees, is because recent evidence has shown that there has been a significant increase in the try:buy conversions of our partners’ software. It has always been our intention that once we reached a certain critical mass, we would pass the savings onto our partners - we have now reached this stage, after successfully wrapping over 5000 software titles."