October 2^nd, 2002 (12:00am) - Gearing up for what’s sure to be the wildest BMX ride ever created for the next-generation video game systems, AKA Acclaim, a division of Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced it has launched the official web site for its November release, BMX XXXÔ. The first action sports video game designed specifically for today’s mature gaming audience, BMX XXX is one of the most talked about titles for this holiday season. Combining outrageous Hollywood humor and characters, beautiful women from New York’s famous Scores club and incredible arcade action, BMX XXX will deliver an unparalleled interactive entertainment experience.

Designed for audiences over the age of 17, www.bmxxxx.com features product information, downloadable movies and collectible copies of the Company’s controversial print advertisements, which were banned by the leading video game and mass-market publications due to their irreverent humor which highlighted elements from the game. In the coming weeks, the site will be updated with behind-the-scenes "making of" footage, biographies of the women from Scores, message boards and online registration for special pre-orders and contests.

"BMX XXX is the talk of the industry, sparking heated debates over how video games have gotten older and bolder," said Ben Fischbach, Senior Brand Manager. "Our site reflects the game’s over-the-top humor and offers a sneak-peak at the ground-breaking direction that we are taking interactive entertainment. The fact that certain media outlets would not run our print advertisements from our ’Keep it Dirty’ marketing campaign, reinforces our belief that we are creating something truly unique that will change the way people play and think about video games."

From pedals to pimps, to stunts to strippers, BMX XXX has consumers abuzz with its envelope-pushing humor and jaw-dropping scenes. Featured on the August cover of Game Informer magazine, the game will feature thousands of scripted jokes and events created by some of Hollywood’s top comedic writers. BMX XXX has been a very hot topic among the media, who had the following to say about the game:

"Putting the X back in BMX. Acclaim is poised to do the unthinkable.

Their inspiration is in the long tradition of classic comedies like Animal House

and Porky’s to more recent hits American Pie and Scary Movie." - Game Informer

"Every now and then a game comes along that makes your jaw drop to the floor in disbelief. Bigger, badder, this could be the beginning of a bold new era in video games."- IGN.com

BMX XXX will be available in November across all of the next-generation platforms at suggested retail prices to be determined. For more information on BMX XXX, please visit www.bmxxxx.com