October 21^st, 2002 (12:00am) - TDK -- a global publisher of entertainment software, announced a new video game publishing imprint dubbed TDK Impulse. The division officially launches today with the shipping of its first game, Shrek Treasure Hunt for the PlayStation® computer entertainment system. Available at major retail outlets nationwide, the title will carry a suggested retail price of $9.99 (U.S.).

“With video games reaching mass market proportions like never before,” said Stefan Serwe, vice president global marketing at TDK Mediactive, “we felt the time was right to launch the TDK Impulse label. These titles, in particular, will be identified by their broad consumer appeal and will be marketed with a mass market price point, making them essentially impulse purchases. We are very proud to launch TDK Impulse with Shrek® on PlayStation®, combining the strength of one of the biggest consumer brands in entertainment with the mass market reach of the video game platform with the largest installed user base. ”

Shrek Treasure Hunt is an action game loaded with fun. The title features 10 different activity-based levels and is set against the backdrop of Shrek’s swamp. Shrek and Princess Fiona are planning a picnic, but the Three Blind Mice have borrowed Shrek’s picnic materials and misplaced them. It is now up to Shrek to find the missing items and save the day. Mini-game activities include fishing, to tug-of-war and crossing the dreaded rope bridge.

Worldwide sales of TDK’s Shrek interactive titles have been highly successful, exceeding 1.2 million units across four platforms to date (Xbox, Game Boy Advance, Game Boy Color and PC CD ROM).