November 13^th, 2002 (12:00am) - Supporting the successful launch of its highly acclaimed robot action title, Robot Alchemic Drive(tm) (R.A.D.), Enix America Inc. today announced a nationwide radio promotion in selected major markets, including Los Angeles, Boston, San Francisco and Seattle. Detailed information on R.A.D. can be found online at the official web site located at www.enix.com/rad.

The promotion will air on the top station for the 15-24 year old demographic in each market and will offer callers the opportunity to win free copies of the game. In addition, each caller will be entered to win a grand prize.

More than just an ordinary robot fighting game, R.A.D. accurately simulates the operation of a 120-foot tall remote-controlled metal titan in crowded, active urban environments and thrusts the player into earth-shaking combat with gigantic aliens that are invading Earth. R.A.D. for the PlayStation®2 computer entertainment system shipped November 5 and carries an estimated retail price of $49.99.

"Our far-reaching radio promotion in support of R.A.D. is an ideal vehicle to support the product," said Paul Handelman, president of Enix America. "In addition to being the number one station in its category, the participating radio outlets share the exact demographic as our game, thus increasing the effectiveness of the overall program."