March 5^th, 2003 (12:00am) - Peter Molyneux is one of the gaming industry’s most respectable names; Molyneux and his team at Lionhead Studios are responsible for innovating titles like Black and White and the possibly the most interesting Xbox game, Fable. After many accomplishments in the industry, Molyneux will now be taking gamers on a trip to The Movies. Are you a bit confused? Well, don’t be. The Movies is the name of Molyneux’s newest game, a game that is bound break just as much ground as any of his previous titles. Activision will publish Molyneux’s latest game for the PC and all home consoles.

Slated for release in 2004, The Movies gives gamers the opportunity to run their own Hollywood movie studio from the silent days of the 1920s, through the advent of new technologies into the present and beyond. The game puts players in charge of a Hollywood dream factory where they decide which movies to make and the stars to make them. The player selects the scripts, directors, sets and movie stars before shooting the action and watching their finished movie on opening night. Players can manage the money, egos, tears & tantrums on their way to living the Hollywood dream.

"Peter is undoubtedly one of the most talented video game designers in the world, and Lionhead is one of the very few development studios with the knowledge and resources to develop a game that will allow players to fulfil the fantasy of building a movie empire," states Larry Goldberg, executive vice president of Activision Worldwide Studios. "We are incredibly excited to have entered into this long-term partnership and are confident that this alliance will result in one of the most innovative and anticipated games of the next few years."

"Activision has always been synonymous with quality and innovation. The Movies offers a perfect opportunity for both of our companies to collaborate in the creation of a multi-million unit selling franchise," responded Peter Molyneux, managing director of Lionhead Studios. "A major factor in our choice of Activision as publisher for The Movies was its impressive attitude toward development and developers."