December 17^th, 2003 (12:00am) - The UK’s Premiere online Gaming team Four Kings and the leader of PC gaming hardware announce a sponsorship agreement. Alienware will be providing Four Kings with the Ultimate in Gaming notebooks, which will be ideal for the team when competing in international tournaments. Alongside the notebooks, Alienware will be providing the team with financial support, Alienware branded mice, mousepads and in association with Intel, the Ultimate Gaming Machines!

“This deal with Alienware will surely help the squad prepare and maximise performance at forthcoming tournaments, enabling us to warm-up and take part in the BYOC events at all major events. Also, with Alienware’s superb gaming computers it will really aid the team and help us to gain those much needed frames per second", said Toby Aldridge, Managing Director of the Four Kings Gaming Team.

“Alienware is very glad to team up with the Four Kings and acknowledges the continuing increase of professionalism in the gaming sector,” adds Stefan Konopatzki, Marketing Vice President for EMEA. “This is just a natural link of a superb team and the best hardware you can get for PC gaming.”

Alienware in association with Four Kings look forward to launching a new 4K branded Ultimate gaming computer which will shortly be available through both companies’ web-sites.