May 6^th, 2004 (12:00am) - ESPN Videogames is excited to announce a unique celebrity relationship to be tied into their 2005 sports titles, starting with the release of ESPN NFL 2005 this Fall. More details about ESPN Videogames’ latest venture and celebrity names will be released on May 11 at an exclusive E3 2004 event. Celebrities from the event will be on featured ESPN’s popular morning show Cold Pizza during the week of May 10. Regarded as the pioneer in the sports video game industry, ESPN Videogames once again delves into unchartered territory with this new relationship.

ESPN Videogames has chosen a select few celebrities that are eager to work in the promotion of the ESPN Videogames brand as well as having active participation with the ESPN Videogames titles and the evolution of the franchise.

"We’re really thrilled about these new relationships and the opportunities they create," states Steve Raab, senior vice president of marketing, ESPN Videogames. "We have some great celebrities attached and ESPN Videogames is looking forward to embarking on this project that merges pop culture with great games."