July 8^th, 2004 (12:00am) - Strategically exploiting the appeal and “popularity” of its BloodRayne videogames, Majesco has announced an exclusive worldwide agreement with Echo 3 Worldwide to publish BloodRayne as a series of original, full-color, one-shot comic books.

One-shot comic books are self-contained stories that will be published on a quarterly basis. Echo 3’s first BloodRayne comic book is scheduled to debut in conjunction with Majesco’s BloodRayne 2 videogame this Halloween.

"BloodRayne has built a loyal following of fans and established herself as a new breed of action heroine," said Ken Gold, vice president of Marketing for Majesco. "With a movie already announced for 2005, and now a comic book, we’re thrilled to see our franchise expand into other entertainment mediums."

"We’re very excited to have acquired the exclusive BloodRayne comic book rights," said Steven O’Connell, President for Echo 3 Worldwide. "BloodRayne will make a fantastic comic book - with a dynamic character and storyline that will translate well to this medium."