July 27^th, 2004 (12:00am) - Electronic Arts has announced that their EA Canada studio is in production with the third NBA Street title, NBA Street V3.

This third chapter in the multi-platinum-selling NBA Street series expands on the customization and variety of game modes and gameplay that helps distinguish the franchise within EA’s basketball portfolio. Gamers can build their reputation as they create the future of street basketball with all-new moves in visually stimulating environments, from favorite courts like "The Cage" and "Rucker Park" to the next generation of streetball sanctuaries, like "Venice Beach." It all adds up to give V3 a revolutionary style all its own.

"NBA STREET V3 is a celebration of the culture and inventive style of street basketball," says Wil Mozell, senior producer for the project. "We’re excited to continue to push the possibilities of customization, self-expression, and creativity in the new school revolution of hoops."

Featuring NBA legends, today’s top stars, and original characters from past editions, NBA Street V3 reaches new heights by making over-the-top, larger-than-life moves even bigger in this action-packed, arcade-style game. Customize your baller, build courts from the ground up, throw one down in an all-new dunk contest and go online to put your reputation to the test.
NBA Street V3 is scheduled for release in early 2005 for all major home platforms and is expected to be the typical rehash EA fans are used to.