September 30^th, 2004 (12:00am) - Pokémon FireRed and Pokémon LeafGreen, both released Sept. 7 for Game Boy Advance SP, combined to sell more than one million units in North America within the first twenty-one days of its availability. Since its Sept. 2 price drop to an MSRP of $79.99, Game Boy Advance SP sales are up 70 percent.

"The key to success in our industry is no secret," says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. "When you offer great interactive entertainment at a great price, players respond in droves."

Part of the impressive sales success of these two new games can be attributed to the inclusion of the new Game Boy Advance Wireless Adapter, with wireless communication technology from Freescale Semiconductor, which lets players trade and battle their Pokémon or simply engage in a wireless chat. Pokémon FireRed and Pokémon LeafGreen also includes cross compatibility with Pokémon Ruby and Pokémon Sapphire, as well as Pokémon Colosseum for the GameCube, allowing players to trade and battle more than 300 Pokémon.