May 11^th, 2005 (1:40am) - Majesco will be marketing its upcoming Advent Rising videogame aggressively during the month of may as it will be premiering a commercial for the game nationwide prior to showings of Star Wars Episode III: Revenge of the Sith starting May 19th. Additionally, Majesco will also be hosting a contest starting June 9th that gives players a chance to win up to one million dollars.

· Cinematic in-theater commercial premiering May 19 in front of the Star Wars: Episode III movie on thousands of screens nationwide, including Regal Cinemas, United Artists Theaters, Edwards Theaters, AMC Theaters and Loews Theaters. The trailer reveals a sampling of the game’s original musical score created by a 70-piece Hollywood union orchestra led by Emmy Award-winning conductor, Mark Watters;
· $1,000,000 "Race to Save Humanity" play and win contest starting June 9 and offering the first 500,000 consumers who purchase Advent Rising on Xbox the chance to win hundreds of prizes, including a grand prize of one million dollars. Other prize partners include SoBe Beverages, Radica and Brady Games. The promotion is supported across the advertising campaign and includes a radio buy in the top 20 markets. The contest is open only to US and Canadian residents (void in MD, VT and in Quebec) who are 13 years or older. The contest ends August 15. Complete contest rules can be found online at www.adventtrilogy.com beginning May 31.

"One of our key corporate initiatives is to support our products with innovative promotions and strong marketing," said Ken Gold, vice president of Marketing for Majesco Entertainment. "In support of that, we have created an unrivaled and far-reaching campaign that includes in-theater advertising and our $1,000,000 ’Race to Save Humanity’ promotion with Xbox Live, both of which compliment our traditional media buy and in-store programs."

Advent Rising is shipping May 31 for the Xbox and June 30 for PC.