Midway Partners with MTV for Three Upcoming Game Titles
 June 27th, 2005 (4:51pm) - MTV and Midway have entered a strategic relationship to market, jointly sell in-game advertising and collaborate on soundtrack development for three upcoming games. Under the deal, MTV is able to participate in a royalty sharing structure.
The first title shipping under this deal is expected to debut this holiday season with Midway’s upcoming high-octane arcade racing video game, L.A. Rush. In addition to the innovative marketing alliance to launch the game, LA Rush will feature MTV branding throughout the game world with the crew from the hit MTV show, "Pimp My Ride," West Coast Customs. The soundtrack contains over 75 songs from over 20 artists including Twista, Lil’ Kim, Big Boi and DJ Rap. The other two games under this deal will be announced at a later date. Reported by Elias Dounis on June 27th, 2005 (4:51pm)
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