June 29^th, 2005 (8:06pm) - Microsoft’s Peter Moore will deliver a keynote address at Ziff Davis’ DigitalLife event in New York City on Friday, October 14 at 10:30 a.m. In this keynote address, Moore will share his thoughts on how the next generation of videogame consoles will enable people of every age to come together in new ways and transform home entertainment in the form of the Xbox 360.

The Xbox 360 was previewed for a nationwide TV audience on MTV in May of this year. At DigitalLife consumers will be able to take a close look at this next generation game and entertainment system, which debuts in retail stores this Christmas holiday season.

"The future of videogames is truly based on the convergence of entertainment and technology, an area where Microsoft is a market-leader," said Monica Vila, Vice President, Ziff Davis Media. "We look forward to Peter’s unique, comprehensive perspective on this topic. We’re excited that Peter will be in New York right before Xbox 360 is available in the stores and that DigitalLife attendees will get a close-up look at this remarkable system."

As Corporate Vice President of Worldwide Marketing and Publishing for the Home and Entertainment Division of Microsoft Corp., Mr. Moore is responsible for worldwide marketing and content for the Xbox 360 platform. His duties include driving games development at Microsoft Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world.

Mr. Moore joined Microsoft in January 2003, bringing with him more than 20 years of experience and leadership in consumer businesses. Most recently, Mr. Moore was president and COO of SEGA of America, where he was responsible for overseeing SEGA’s video game business in North America. At SEGA, Mr. Moore also served as senior vice president, a position in which he was responsible for all marketing initiatives, including the launch of SEGA Dreamcast. Before that, Mr. Moore was Senior Vice President of Marketing at Reebok International was President of Patrick USA, the U.S. subsidiary of the popular French sportswear company, managing all the company’s operations: marketing, sales, finance and distribution.

During the course of three fun-filled days at DigitalLife, gamers of all ages will have the opportunity to interact with the hottest stars in the videogame industry, play never-before seen and unreleased games and, participate in tournaments to win big cash prizes.

For more information on the even, please visit www.digitallife.com