August 16^th, 2005 (2:59pm) - As rumored for the past few days, Nintendo has announced that they will be dropping the price of their Nintendo DS handheld to $129.99 from $149.99. This sale will go into effect on August 21st, the day before the release of the handheld’s highly anticipated Nintendogs video game.

"The new price and the arrival of a mega hit like Nintendogs give Nintendo DS a one-two punch that will thrill consumers," says Reggie Fils-Aime, Nintendo of America’s executive vice president of sales & marketing. "Consumers know Nintendo offers the best in the hand-held video game industry, and this news should make them very happy."

Nintendogs has attributed to the success of the Nintendo DS in Japan. Ever since its release overseas, Nintendo DS hardware sales have been topping off sales charts for weeks upon weeks. The game is one of the few games to ever score a perfect 40 from Japan’s Famitsu magazine and has sold more than 700,000 copies since its debut.