September 12^th, 2005 (6:40pm) - Stream Theory, a division of Tadpole Technology, today confirmed that it has signed a worldwide content provider agreement with publisher and developer Strategy First, who is known for their best selling and critically acclaimed strategy games, which include Disciples and Jagged Alliance series. Strategy First launched a new online store in May and has more than 20 titles available for purchase. Stream Theory’s patented StreamFlow Games on Demand platform enables retailers, portals, game publishers, and ISPs to securely distribute PC games to broadband consumers under a variety of payment models.

"We are delighted to participate with Stream Theory in capturing our share of the burgeoning online marketplace," said Brian Clarke, Strategy First’s Executive Vice President. "Strategy First’s award-winning content and Stream Theory’s patented delivery process provide a formidable combination to achieve that objective," Clarke said.

Games on Demand (GoD) is a broadband-only service where games application data is streamed to a user’s PC. Unlike one-time purchases at retail or through installed downloads, GoD subscriptions provide recurring revenue streams for game publishers and distribution partners. GoD is emerging as a new revenue-generating window of opportunity for a PC game after its brief sell-through period passes. 2004 ended with 118 million worldwide broadband subscribers according to the Organisation for Economic Co-operation and Development. With Nielsen//NetRatings reporting current U.S. penetration at 60% the desire for new online services from broadband users is accelerating adoption of new technologies and business models. According to Parks Associates the number of households subscribing to GoD services will climb to more than 2 million by 2007.