October 30^th, 2005 (12:09am) - Xbox has confirmed the true nature of the mysterious online competition that has grabbed the imagination of web surfers and game enthusiasts across the Internet and spurred a flurry of message board conversations. "The Sign of the Hex", as it was revealed, was created by Microsoft and 42 Entertainment to be a fun, tongue-in-cheek contest to engage the gaming community in the weeks leading up to the launch of Xbox 360.

Visitors to the site are introduced to the fictional character "Dr. Jason Q. Lutz" (a specialist who has dedicated his career to analyzing the phenomenon known as "Hex 168") and are enlisted as "fellow truth-seekers" in the quest to research and catalog this anomalous global occurrence.

In the spirit of the outlandish stories and photos appearing in supermarket tabloid the "Weekly World News," entrants are asked to submit photos or short videos capturing "manifestations of the power of hex" which are posted on the site for public viewing and voting. Entrants have until November 4th to submit entrees and voters have until November 7th to rate each individual evidence submissions as "Hexed or Not" and determine the semi-finalists. A panel of pre-qualified judges will then determine the grand prize winners in each category.

A total of 360 grand prize winners will be chosen from the competition. The prizes are a veritable gamer’s dream come true:

Hex 168 Grand Prize:
-A three day/two night VIP trip to the not-yet-unveiled Xbox 360 Launch Event in November
-Microsoft Xbox 360 gaming console— received six full days before launch!
-Copies of three top Xbox 360 games – "Perfect Dark Zero," "Project Gotham Racing 3," and "Kameo: Elements of Power"
-(1) year Gold membership to Xbox LIVE

The Xbox 360 launch event will take place in a yet-unnamed location shortly before the North American launch. Xbox fans from around the world will have the opportunity to join this invitation-only festival and be among the first in the world to experience Xbox 360.

Gamers will have the opportunity to play the complete launch lineup for the first time and get "sneak peeks" on several never-before-seen games. In addition, all attendees at this exclusive event get a chance to celebrate the final hours leading into launch with musical performances, participate in special event entertainment and get a one-of-a kind Xbox 360 gift.