February 7^th, 2006 (6:00pm) - BLACK, the highly anticipated first-person shooter from Electronic Arts, will be available at North American retail outlets on February 28.

Developed by Criterion Games, the team responsible for the award-winning Burnout series, BLACK casts gamers as Sergeant First-Class Jack Kellar, a seasoned veteran of the US military and the leader of a BLACK ops team sent to Eastern Europe to bring in a traitor.

Forget stealth. BLACK sends players in all guns blazing and delivers overt Hollywood-style firefights and destruction set against the modern war on terror. In BLACK, gamers will quickly learn to abide by the five rules of guncraft:

· The guns are the stars of the show – Let your massive arsenal of automatic weapons will do the talking.
· Every bullet is your baby – Make every miss count. If you can’t get a clean shot at your target bring down the roof on top of him.
· Bigger and louder – why blow up something small when you can blow up something big? Why use a small gun when you can use a big one?
· Leave a trail of destruction – Bullets pulverize plaster and splinter boards. Doors fly off hinges. If it’s in the world it’s there to be shot.
· Death is an opportunity – Get creative with your kills. Catch an enemy in the shoulder and spin him around into the enemy behind him. Blow out the scaffolding below another.