May 25^th, 2006 (8:16pm) - On the heels of the successful unveiling of the new Wii console, Nintendo of America Inc. today announced three key promotions at the executive level. Current President Tatsumi Kimishima is taking on the new role of chairman of the board and chief executive officer, while Reggie Fils-Aime is being promoted to president and chief operating officer from his current role as executive vice president of Sales & Marketing. Additionally, Mike Fukuda is being promoted from senior vice president of Business Development to executive vice president of Business Development. All promotions are effective immediately.

"Around the world, Nintendo DS has been steadily drawing more people into the video game category," said Satoru Iwata, president of Nintendo Co., Ltd. "With the upcoming introduction of Wii, along with the strength of this new leadership team and strong executives already in place, Nintendo will continue to dramatically change the way consumers of all ages interact with their video game console on a daily basis."

Kimishima was appointed president of Nintendo of America in January 2002. He joined Nintendo at the company’s headquarters in Kyoto, Japan, in 2000. He served as chief financial officer of The Pokémon Company in 2000 and president of Pokémon USA Inc. in 2001. Prior to joining Nintendo, he spent 27 years with Sanwa Bank of Japan, serving in various management positions. As chairman of the board and CEO of Nintendo of America, he will oversee the overall management of Nintendo of America and continue to serve on the boards of Nintendo of America and Nintendo Co., Ltd.

In his new role as president and chief operating officer, Fils-Aime will lead the day-to-day operations of Nintendo of America while continuing to oversee the Sales & Marketing Division as the company prepares for the launch of Wii. He joined Nintendo of America in December 2003 to lead all Sales & Marketing efforts in the United States, Latin America and Canada. Prior to joining Nintendo, he served as senior vice president of marketing at VH1. He also has held key marketing positions with Guinness Import Co., Derby Cycle Corp., Pizza Hut, Panda Management Co. and Procter & Gamble.

In his new position as executive vice president of Business Development, Fukuda will oversee corporate strategic planning and third-party publisher and licensing programs. He also will continue to oversee product development more dedicated to the North American market. He has been with the company for 12 years, joining in 1994 as director of planning. Prior to Nintendo, he worked for an international trading company and learned the video game business in the United States, working with third-party publishers during the early days of the Nintendo Entertainment System (NES).