June 27^th, 2006 (11:11pm) - Massive Incorporated and WEBZEN Inc have announced plans to provide in-game advertising to two of the global publisher’s most anticipated massively multiplayer online games (MMOG’s). The agreement marks Massive’s entry in the Asian market and WEBZEN’s first services to provide in-game advertising.

Games included in the deal are the upcoming PC versions of the massively multiplayer online first-person shooter (MMOFPS) Huxley and the urban action MMOG All Points Bulletin. Both games are slated for worldwide release and will include in-game advertising in each territory.

Slated for release in 2007, Huxley utilizes the UNREAL3 engine and WEBZEN’s proprietary networking technology to create an un paralleled twitch action gaming experience with up to 5,000 players in the same world. All Points Bulletin, developed by Real Time Worlds, Ltd. and designed by the creator of the Grand Theft Auto franchise, is the only massively multiplayer online game (MMOG) to combine nearly limitless customization with intense urban action in a city that never sleeps. APB is planned for a 2008 release.

Recently acquired by Microsoft Corp., Massive pioneered dynamic in-game advertising with the launch of the Massive Network in October 2004 and has since partnered with more than 60 blue-chip advertisers to seamlessly deliver ads into more than 75 million game sessions. Massive enables publishers and developers to capture significant new revenues through the aggregation of the video game audience which can be more effectively marketed to advertisers. Developers are able to integrate real-world ad campaigns that are timely and enhance the game environment with more realism.