EA and the PGA Tour Renew Partnership
Relationship extended for six more years. August 2nd, 2006 (7:05pm) - The PGA TOUR and Electronic Arts have announced an exclusive six-year extension of their licensing agreement that centers upon the Tiger Woods PGA TOUR video game franchise.
The partnership, which started more than 15 years ago, will extend through 2012, coinciding with the typical six-year hardware platform cycle. The current four-year term saw explosive growth of the title. Tiger Woods PGA TOUR is the top-selling golf video game franchise in addition to being one of the top selling video games in the sports genre. Tiger Woods PGA TOUR 07 is scheduled to be released in Europe in September and in the U.S. in October. It will be available on the Xbox, Xbox 360, PlayStation 2, PlayStation 3, PSP, and PC as well as on mobile. The game version for the Xbox 360 will introduce new universal facial capture (UCAP) technology. Reported by David Amirian on August 2nd, 2006 (7:05pm)
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