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PR: D3Publisher to Acquire Vicious Cycle Software

Studio Recognized Worldwide for Top Development Talent and Cutting-Edge Proprietary Technology

July 22nd, 2007 (1:38pm) - D3Publisher of America, Inc. (D3PA), a publisher
and developer of interactive entertainment software, today announced that it has entered into an agreement to purchase North Carolina-based Vicious Cycle
Software, Inc. Upon completion of the transaction, D3PA will hold Vicious Cycle Software as a subsidiary through share acquisition. Vicious Cycle Software creates titles for all age groups based on both licensed and original intellectual property and is the developer of the Vicious Engine(TM) development technology for consoles, handhelds and the PC.

"The addition of Vicious Cycle to D3PA marks our first acquistion of an internal developer and further strengthens our capabilities in delivering top quality
games to the North American market. Vicious Cycle’s creative spirit and technical leadership are second to none and we’re thrilled to have them join D3PA," said
Yoji Takenaka, executive vice president and chief operations officer, D3PA.

D3Publisher of America and Vicious Cycle already have a long-standing relationship, as the studio has developed or co-developed a number of games for the publisher
including Dead Head Fred(TM), a highly-anticipated action-adventure title debuting original IP on the PSP later this year, Flushed Away(TM) based on the film from
DreamWorks Animation and Aardman (developed under the Monkey Bar Games banner) and the PSP SKU of the runaway hit Puzzle Quest (co-developed by Infinite Interactive Pty. Ltd.).

"Having worked with D3PA for the past few years, we know the company shares our passion for creative excellence and our commitment to quality," said Eric Peterson, president, Vicious Cycle Software. "We’re thrilled to become a part of D3PA and we look forward to contributing our creative talents to D3PA’s portfolio
of innovative games."

In the new ownership structure, Eric Peterson will remain president and Wayne Harvey will remain vice president of Vicious Cycle Software. The company’s 50-person development team will remain in Chapel Hill, North Carolina. Financial terms of the transaction were not disclosed.

Reported by David Amirian on July 22nd, 2007 (1:38pm)

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