July 22^nd, 2007 (3:23pm) - With week one sales out the door, Codemasters is proud to announce that DiRT™, the company’s critically acclaimed new racing title, has exceeded expectations across the board. If DiRT’s early review score of 9/10 from Official Xbox Magazine (U.S.) wasn’t any indication, Codemasters is now reporting that week one sales of the game have surpassed 500K copies globally, and the playable demos for the Xbox 360™ video game entertainment system from Microsoft and the PC have been downloaded over 500K times worldwide.
According to www.VGChartz.com, the title’s early sales performance has landed DiRT in the number one spot on the Xbox 360 charts in North America, and additionally has placed it in the top five games of the week globally across all platforms.

"This success with DiRT is a text-book case of our product development, marketing and distribution efforts all working together to ignite consumer interest and drive sales," said Rod Cousens, CEO, Codemasters. "Nearly half of our first week’s sales are from the U.S. alone, which means momentum behind this series is taking hold in new territories."

DiRT is currently available at retail outlets nationwide for the Xbox 360 videogame and entertainment system from Microsoft and the PC. The PLAYSTATION®3 computer entertainment system edition will be available later this year. Additionally, the playable demos of DiRT are readily available for download - the Xbox 360 version from Xbox LIVE® Marketplace, and the PC version from www.codemasters.com/dirt. DiRT is rated "E" (Everyone - Mild Language, Mild Violence, Alcohol Reference) by the ESRB. For more information on DiRT, be sure to visit the official website at: www.codemasters.com/dirt.