November 6^th, 2007 (9:02pm) - Remember the dead, but fight for the living! Electronic Arts Inc. (NASDAQ: ERTS) and NAMCO BANDAI Games America Inc. today announced that Hellgate™: London, the first title from Flagship Studios and one of the most anticipated PC games of the year, is now available at retail outlets in North America and Europe1. Combining the depth and addictive gameplay of traditional role-playing games with the visceral action of first-person shooters, the long-awaited action RPG from the creators of the global blockbuster Diablo franchise is poised to keep gamers hacking-and-slashing for many Halloweens to come.

"Today marks a major milestone for Flagship Studios," said Bill Roper, CEO of Flagship Studios. "The greatest thrill any developer can have is to see their game actually in a player’s hands. We’ve put our all into making Hellgate: London a great gaming experience, and now we’re able to share what has been a huge part of the past four years of our lives with our friends, family, and the world."

"The core of the EA Partners program is utilizing our strengths as a publishing organization to help world-class independent development studios like Flagship bring their games to market globally," said David DeMartini, Vice President and Global General Manager, EA Partners. "Hellgate: London is a great achievement and we are excited to have had the opportunity to work with Flagship and NAMCO BANDAI in delivering a breakthrough action RPG."

It’s 2038 and London lies in ruins, overrun by hordes of terrifying demons. Players begin their mission to save the once-great city by creating a hero, choosing among six character classes featuring distinct gameplay styles. Hellgate: London offers gamers a deep storyline campaign with over 35 hours of gameplay that is infinitely re-playable because of the game’s dynamically generated levels and random items, enemies and events. Hellgate’s robust, flexible skill and spell system, highly customizable appearances, and a massive variety of equipment ensures each player’s experience will be unique.

While some may prefer to save humanity on their own offline, gamers will also be able to fight online*, joining up with other survivors in a secure, client-server environment and playing through the entire story-driven campaign for free. For those players who want to extend their Hellgate: London experience, Flagship is offering an optional subscription service for $9.99/month2 which will give players access to tremendous amounts of ongoing content in the form of quests, character classes, demons, items, etc.

Hellgate: London has been rated M for Mature (Violence, Blood and Gore, Mild Language) by the ESRB. Visit www.esrb.org for updated rating information. For more information about Hellgate: London, log onto http://info.ea.com or the game’s official website at www.hellgatelondon.com.

* Internet connection required.

1 In store dates vary by country and retail location. All stores will be in stock by November 2nd.

2 Pricing for the optional subscription service is €9.99/month in Europe and £7.99/month in the United Kingdom.