June 4^th, 2008 (11:58pm) - Today, 2K Sports will reveal the cover athlete for NBA 2K9 in a 30 second TV spot scheduled to air during the NBA Countdown pre-game show for Game One of the 2008 NBA Finals, Boston Celtics vs. Los Angeles Lakers, June 5th at 8:30 pm ET on ABC.

As part of revealing the new cover athlete, 2K Sports has launched a new community web site, www.2ksports.com/nba2k9, where registered participants can predict the cover athlete for NBA 2K9 from a selection of 16 NBA players. Fans have until 11:59 p.m. ET tonight to make their predictions, and participants who select correctly will be entered into a special drawing for the opportunity to win exclusive prizes. One grand prize winner will receive the NBA 2K9 cover athlete’s authentic, autographed NBA jersey, along with a copy of NBA 2K9 on the platform of their choice. Ten other first prize winners will also receive a copy of NBA 2K9. All winners will receive their copy of NBA 2K9 upon release of the game.